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It is a beautiful colour to choose and there are a variety of very popular shades of purple. It's being predominately chosen for bridesmaids dresses. This is then taken through to invites, chair covers, favors and flower choices.
You can see from this photograph that it look particularly nice when teamed with lilac and white flowers and the silver eucalyptus foliage.
For more ideas of flowers to match your colour theme visit http://www.wedding-flowers-guide.com/wedding-color-theme.html